Promotion Manual

> Promotion Manual

Getting value on Rail+Metro China

Pre-Exhibition Value-added Items
On-site Value-added Items

1.Official WeChat Platform Promotion

WeChat is now considered as the new media platform for branding and promoting.
Rail+Metro China’s WeChat (ID: RailMetroChina) was established in 2013, through
providing professional industry news feed and services, the account has attracted
over 20,000 followers, and with 5% average growth rate monthly. The messaging
frequency is 2 times a week.
Advertisement: Send out your company/product information through our platform
twice a month, and place your company’s ads. banner (or logo)under the article at
the same time.(The articles and relevant images should be provided by the
sponsor).

Price: US$480/time

Issue time: every Friday (sponsors should provide all the materials before the issue
date).

2.Email Direct Marketing (EDM)

EDMs will be sent out at least twice a month, the content is focusing on industry
trend, product information and dynamic news of the exhibition. The e-newsletters
will be delivered to potential visitors on the basis of over 50,000 email addresses
database. You can promote your product through this platform.

Price: US$650/time

Issue time: every Monday (sponsors should provide all the materials before the
issue date).

3.<Exhibition Preview> Advertisement

The <Exhibition Preview> will contain highlights of conferences and exhibits, and
then mail them out 1-2 months before the exhibition to invite the industry’s top elites.
Sponsors can put the company’s logo together with the organizer’s logo on the
<Exhibition Preview> as the jointly invitation.
Advertisement: 1 color page ads.; 1 paragraph of no more than 300 words introduction
along with 3 images of your products/company.
Size: 110mm*210mm (W*H)

Price: US$1600/1 section

Delivery time: June-July, 2022

4.Advertisement on Invitation Cards (include visitor registration form)

The most effective way to attract visitors!
Invitation cards will be delivered by direct mail and also enclosed in industrial media
publications and handouts, in order to ensure the invitations will be sent to all
industry specialists.
Size/format: 110mm*210mm (W*H); 300dpi (designs should be provided by the sponsor)
Position: Exhibition information on the front side and sponsor’s information on the
back side.
Print run: 50,000 copies

Price: US$800/10,000 copies

Delivery time: June-July, 2022

5.SMS Platform Promotion

SMS has features of timeliness, high open rate and has no limitation on daily
messaging frequency. Rail+Metro China/Tunnel China have collected over 200,000
valid cell phone numbers, and we have a strong background support system to
manage these data and send periodic messages

Price：US$800/ 10,000 data in each message (70-140 characters including punctuations)

The sending time will be assigned by the sponsor. Please provide the draft text as
required (must be in accordance with the provisions of the country).

6. Pre-Exhibition News Briefing

1. Media Partners (30)
Short news of your products and activities will be published through our selected
media partners (the text should be no more than 150 characters).

Price: US$ 1,600/1 issue/2 media partners (according to different medias, the price could be negotiable

2. Mass Media and Cross-Industry Media, e.g.:
•Mass media and cross-industry media such as <Shanghai Morning Post> and <The
Age>. According to different media forms, advertorials or direct advertisement will be
released through 2 of the selected media partners 1 week before the exhibition.
•PR Newswire advertorial publishing will cover the entire network stream (include )feedback reports).

Price: US$ 9,550/issue

7.Advertisement Enclosed in Newspapers

The advertisement flyers can be enclosed in Shanghai newspapers such as
<Jiefang daily>, <Shanghai Morning Post> etc. It needs more further consulting if
you want to cooperate with the main newspapers other than Shanghai, such as in
Beijing, Guangzhou, Shenzhen, Chengdu, etc.
Size/Format: A4 210mm*285mm (W*H) Color page
Qty/Time: 200,000 enclosed ads/ select 2 major newspapers (sending out to the key regions 1 week before the exhibition).

Price: US$9,550/1 issue (including production fee)

1. <Visitor Guide>

Post advertisement on the <Visitor Guide> is one of the most effective ways to
promote brand image to all visitors. The <Visitor Guide> will be handed out at the
entrance, which can guide visitors to your booth.
Size: 140mm*245mm (W*H) (designs should be provided by exhibitor)
Print run: 20.000 copies
Targets: Onsite visitors/conference audiences
Ads. Position: Inside front cover / Inside full page

Price: US$3,200 (Inside front cover)/ US$1,600 (Inside full page)

2.Logo Bag Advertisement

Logo bags will be handed out at the entrance to all exhibitors and visitors for free to
collect exhibition materials.
Print run: 30,000 bags
Targets: Onsite visitors/conference audiences
Size: 340mm*370mm (W*H)
Format: Logo + Chinese/English name (single sided)

Price: Price: US$4,800 /10,000 bags (including production cost)

3. Exhibitor/Visitor’s Badge Advertisement

More than 30,000 trade visitors, speakers and exhibitors will wear the badges with
the individual’s information (name/company) on the front side and your advertisement
on the back side/add-on layer.
Print run: 30,000 pieces
Targets: Onsite visitors/conference audiences/speakers/exhibitors
Finished size: 85mm×60mm (W×H) back page

Price: 1. US$4,800/10,000 pieces
2. US$9,600 for Exclusive
(Including production fee)

4. Exhibitor/Visitor’s Badge Belt Advertisement

More than 30,000 exhibitors and visitors will be wearing the belts with your company’s
logo on it around the hall, which will leave a deep impression to everyone.
Size: Width 20 mm

Price: US$3,200 for 10,000 belts (including production fee)

5. Logo Bag Enclosed Advertisement

Logo bags will be handed out to every visitor, in which your company’s brochures/flyers
will be enclosed. All visitors will receive your company’s information before they
reach your booth.
Size: A4 (brochures/flyers should be provided the sponsors)

Price: US$800 for 30,000 bags

6.Billboard outside the Entrance Hall (No. 1 Entrance)

Outside billboard will be placed outside the No. 2 Entrance Hall (close to Metro Line
7 Huamu Road Station Exit 1 and Pudong Kerry Mall), which is a good opportunity
to show your company image to all the visitors who are passing by. Limited quantity,
first come, first served.
Position: Outside the No. 2 Entrance Hall

Size A: 5m×4m(H×W) US$2,400 (including production costs and service fee;
designs should be provided by the sponsor)
Size B: 5m×8m(H×W) US$4,000 (including production costs and service fee;
designs should be provided by the sponsor)

7.Billboard in the corridor connecting the Entrance
Hall No. 2 and the Hall N1

The billboard will be placed at the corridor between the No. 2 Entrance Hall and Hall
N1, which every registered visitors and exhibitors will pass before they start visiting.
That is the best place to inform your booth location.

Size/Price: 5m×6m (H×W) US$3,200
(Including production and service fee; designs should be provided by the sponsor)ns should be provided by the sponsor)

8.Advertisement Banner hanging in the Hallway

The advertisement banner will be hanging at the corridor between Hall N1 and N2,
which will surely lead large amount of visitors to your booth.
Size: 5m*0.7m (W*H) (Double side print)
Position: Between No.3 Entrance Hall and E7 or/and between E7 and E6
Qty: 10 spots/ corridor

Price: US$/3,200 (including production and service fee, and design draft should
be provided by company)

9.Ground Guide Advertisement

Ground guide will be stick on the hall ground and contain your booth number and
company name to guide the visitors.

Price: US$800/set (8 pieces/set)

10.Flags hanging in the Main Path of the Exhibition Hall

Advertisement flags will be hanged in the main path of the exhibition hall, which will
impress visitors deeply.
Qty limitation: 10 flags in each hall
Size: 3m×6m (W×H) (Double side print)

Price: US$4,800/ 1 flag (including production fee)

11.Hanging Advertisement in the No.2 Entrance Hall

During the exhibition, the trade visitors first need to enter the No.2 Entrance Hall to
register. Your advertisement will be printed at the bottom of the registration counter.
Size: 2m×1m×0.5m (L×H×W) (KT board printing)

Price: US$2,400/set. (including production and service fee)

12.Media Interviews

The industry insight interview from specialized media such as <World Railway>,
<Urban Mass Transit>, <High-speed Railway and Rail Transit>, <Today Rail
Transit> etc.
Form: Onsite video interview
Interviewee: Assigned person at the exhibition booth
Publish forms: publishing interview videos on websites; composing interview articles
and publishing on WeChat platform or/and magazines (different forms will be
applied according to different media).
Publish time: within 2 months after the exhibition

Price: US$320/media (only for the interview)

13.TV Interviews

Onsite interview by CBN and the interview will be broadcast in the related programs.
Broadcast time: during the exhibition

Price: US$8,000/interview

14.SMG Interview

The interview will be carried out at the SMG station before the exhibition opens,
which will be broadcast in the related program.
Company qualification: Listed companies will be preferred. The company should
enjoy high reputation in the industry or/and own a valuable brand.
Broadcast form: recorded broadcast
Broadcast time: during the exhibition

Price: US$4,800/edition

Pre-Exhibition Value-added Items: 1.Official WeChat Platform Promotion
WeChat is now considered as the new media platform for branding and promoting.
Rail+Metro China’s WeChat (ID: RailMetroChina) was established in 2013, through
providing professional industry news feed and services, the account has attracted
over 20,000 followers, and with 5% average growth rate monthly. The messaging
frequency is 2 times a week.
Advertisement: Send out your company/product information through our platform
twice a month, and place your company’s ads. banner (or logo)under the article at
the same time.(The articles and relevant images should be provided by the
sponsor).
Price: US$480/time
Issue time: every Friday (sponsors should provide all the materials before the issue
date).
2.Email Direct Marketing (EDM)
EDMs will be sent out at least twice a month, the content is focusing on industry
trend, product information and dynamic news of the exhibition. The e-newsletters
will be delivered to potential visitors on the basis of over 50,000 email addresses
database. You can promote your product through this platform.
Price: US$650/time
Issue time: every Monday (sponsors should provide all the materials before the
issue date).
3.<Exhibition Preview> Advertisement
The <Exhibition Preview> will contain highlights of conferences and exhibits, and
then mail them out 1-2 months before the exhibition to invite the industry’s top elites.
Sponsors can put the company’s logo together with the organizer’s logo on the
<Exhibition Preview> as the jointly invitation.
Advertisement: 1 color page ads.; 1 paragraph of no more than 300 words introduction
along with 3 images of your products/company.
Size: 110mm*210mm (W*H)
Price: US$1600/1 section
Delivery time: June-July, 2022
4.Advertisement on Invitation Cards (include visitor registration form)
The most effective way to attract visitors!
Invitation cards will be delivered by direct mail and also enclosed in industrial media
publications and handouts, in order to ensure the invitations will be sent to all
industry specialists.
Size/format: 110mm*210mm (W*H); 300dpi (designs should be provided by the sponsor)
Position: Exhibition information on the front side and sponsor’s information on the
back side.
Print run: 50,000 copies
Price: US$800/10,000 copies
Delivery time: June-July, 2022
5.SMS Platform Promotion
SMS has features of timeliness, high open rate and has no limitation on daily
messaging frequency. Rail+Metro China/Tunnel China have collected over 200,000
valid cell phone numbers, and we have a strong background support system to
manage these data and send periodic messages
Price：US$800/ 10,000 data in each message (70-140 characters including punctuations)
The sending time will be assigned by the sponsor. Please provide the draft text as
required (must be in accordance with the provisions of the country).
6. Pre-Exhibition News Briefing
1. Media Partners (30)
Short news of your products and activities will be published through our selected
media partners (the text should be no more than 150 characters).
Price: US$ 1,600/1 issue/2 media partners (according to different medias, the price could be negotiable
2. Mass Media and Cross-Industry Media, e.g.:
•Mass media and cross-industry media such as <Shanghai Morning Post> and <The
Age>. According to different media forms, advertorials or direct advertisement will be
released through 2 of the selected media partners 1 week before the exhibition.
•PR Newswire advertorial publishing will cover the entire network stream (include )feedback reports).
Price: US$ 9,550/issue
7.Advertisement Enclosed in Newspapers
The advertisement flyers can be enclosed in Shanghai newspapers such as
<Jiefang daily>, <Shanghai Morning Post> etc. It needs more further consulting if
you want to cooperate with the main newspapers other than Shanghai, such as in
Beijing, Guangzhou, Shenzhen, Chengdu, etc.
Size/Format: A4 210mm*285mm (W*H) Color page
Qty/Time: 200,000 enclosed ads/ select 2 major newspapers (sending out to the key regions 1 week before the exhibition).
Price: US$9,550/1 issue (including production fee)
On-site Value-added Items: 1. <Visitor Guide>
Post advertisement on the <Visitor Guide> is one of the most effective ways to
promote brand image to all visitors. The <Visitor Guide> will be handed out at the
entrance, which can guide visitors to your booth.
Size: 140mm*245mm (W*H) (designs should be provided by exhibitor)
Print run: 20.000 copies
Targets: Onsite visitors/conference audiences
Ads. Position: Inside front cover / Inside full page
Price: US$3,200 (Inside front cover)/ US$1,600 (Inside full page)
2.Logo Bag Advertisement
Logo bags will be handed out at the entrance to all exhibitors and visitors for free to
collect exhibition materials.
Print run: 30,000 bags
Targets: Onsite visitors/conference audiences
Size: 340mm*370mm (W*H)
Format: Logo + Chinese/English name (single sided)
Price: Price: US$4,800 /10,000 bags (including production cost)
3. Exhibitor/Visitor’s Badge Advertisement
More than 30,000 trade visitors, speakers and exhibitors will wear the badges with
the individual’s information (name/company) on the front side and your advertisement
on the back side/add-on layer.
Print run: 30,000 pieces
Targets: Onsite visitors/conference audiences/speakers/exhibitors
Finished size: 85mm×60mm (W×H) back page
Price: 1. US$4,800/10,000 pieces
2. US$9,600 for Exclusive
(Including production fee)
4. Exhibitor/Visitor’s Badge Belt Advertisement
More than 30,000 exhibitors and visitors will be wearing the belts with your company’s
logo on it around the hall, which will leave a deep impression to everyone.
Size: Width 20 mm
Price: US$3,200 for 10,000 belts (including production fee)
5. Logo Bag Enclosed Advertisement
Logo bags will be handed out to every visitor, in which your company’s brochures/flyers
will be enclosed. All visitors will receive your company’s information before they
reach your booth.
Size: A4 (brochures/flyers should be provided the sponsors)
Price: US$800 for 30,000 bags
6.Billboard outside the Entrance Hall (No. 1 Entrance)
Outside billboard will be placed outside the No. 2 Entrance Hall (close to Metro Line
7 Huamu Road Station Exit 1 and Pudong Kerry Mall), which is a good opportunity
to show your company image to all the visitors who are passing by. Limited quantity,
first come, first served.
Position: Outside the No. 2 Entrance Hall
Size A: 5m×4m(H×W) US$2,400 (including production costs and service fee;
designs should be provided by the sponsor)
Size B: 5m×8m(H×W) US$4,000 (including production costs and service fee;
designs should be provided by the sponsor)
7.Billboard in the corridor connecting the Entrance
Hall No. 2 and the Hall N1
The billboard will be placed at the corridor between the No. 2 Entrance Hall and Hall
N1, which every registered visitors and exhibitors will pass before they start visiting.
That is the best place to inform your booth location.
Size/Price: 5m×6m (H×W) US$3,200
(Including production and service fee; designs should be provided by the sponsor)ns should be provided by the sponsor)
8.Advertisement Banner hanging in the Hallway
The advertisement banner will be hanging at the corridor between Hall N1 and N2,
which will surely lead large amount of visitors to your booth.
Size: 5m*0.7m (W*H) (Double side print)
Position: Between No.3 Entrance Hall and E7 or/and between E7 and E6
Qty: 10 spots/ corridor
Price: US$/3,200 (including production and service fee, and design draft should
be provided by company)
9.Ground Guide Advertisement
Ground guide will be stick on the hall ground and contain your booth number and
company name to guide the visitors.
Price: US$800/set (8 pieces/set)
10.Flags hanging in the Main Path of the Exhibition Hall
Advertisement flags will be hanged in the main path of the exhibition hall, which will
impress visitors deeply.
Qty limitation: 10 flags in each hall
Size: 3m×6m (W×H) (Double side print)
Price: US$4,800/ 1 flag (including production fee)
11.Hanging Advertisement in the No.2 Entrance Hall
During the exhibition, the trade visitors first need to enter the No.2 Entrance Hall to
register. Your advertisement will be printed at the bottom of the registration counter.
Size: 2m×1m×0.5m (L×H×W) (KT board printing)
Price: US$2,400/set. (including production and service fee)
12.Media Interviews
The industry insight interview from specialized media such as <World Railway>,
<Urban Mass Transit>, <High-speed Railway and Rail Transit>, <Today Rail
Transit> etc.
Form: Onsite video interview
Interviewee: Assigned person at the exhibition booth
Publish forms: publishing interview videos on websites; composing interview articles
and publishing on WeChat platform or/and magazines (different forms will be
applied according to different media).
Publish time: within 2 months after the exhibition
Price: US$320/media (only for the interview)
13.TV Interviews
Onsite interview by CBN and the interview will be broadcast in the related programs.
Broadcast time: during the exhibition
Price: US$8,000/interview
14.SMG Interview
The interview will be carried out at the SMG station before the exhibition opens,
which will be broadcast in the related program.
Company qualification: Listed companies will be preferred. The company should
enjoy high reputation in the industry or/and own a valuable brand.
Broadcast form: recorded broadcast
Broadcast time: during the exhibition
Price: US$4,800/edition

For further inquiries, please contact

Sales Inquiries

Mr. Bill Wu
Tel: +86-21-6295 1059 Email: wubing@shanghai-intex.com